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DOI: 10.1055/a-2606-2195
Influencer oder Sickfluencer? Recovery und Stigma auf TikTok – Eine Inhaltsanalyse
Influencer or sickfluencer? Recovery and stigma on tiktok – A content analysis
Zusammenfassung
Ziel der Studie
Soziale Medien wie TikTok gewinnen an Beliebtheit, stehen aber in der Kritik. Sie bergen Chancen aber auch Risiken für Menschen mit einer psychischen Erkrankung, es stellt sich die Frage, welche Inhalte in Deutschland zu finden sind und inwiefern das Thema psychische Gesundheit auf TikTok thematisiert wird und welche Reaktionen darauf erfolgen.
Methodik
Über ein Jahr werden drei Stichproben erhoben. Anhand eines Bewertungskataloges werden Videos, Kommentare und deskriptive Daten analysiert.
Ergebnisse
Es zeigt sich eine hohe Nutzung durch Menschen mit einer psychischen Erkrankung, thematisch überwiegt die Diagnose der Anorexie. Sowohl dargestellte Videoinhalte als auch Kommentare fallen größtenteils positiv aus. Deskriptive Daten zeigen jedoch ein Interesse an problematischen Inhalten.
Schlussfolgerung
Soziale Medien können als niederschwelliges Hilfsangebot genutzt werden. Auf Plattformen wie TikTok können Experten Aufklärungsarbeit leisten und somit Zugang zu evidenzbasiertem Wissen ermöglichen.
Abstract
Objective
Social media such as TikTok are gaining in popularity, but are subject to criticism. They offer opportunities but also risks for people with a mental illness. The question arises as to what content can be found in Germany and to what extent the topic of mental health is addressed on TikTok and what reactions follow.
Methods
Three samples are collected over the course of a year. Videos, comments and descriptive data are analyzed on the basis of an evaluation catalog.
Results
There is a high level of use by people with a mental illness, with the diagnosis of anorexia predominating. Both the video content shown and the comments are largely positive. However, descriptive data shows an interest in problematic content.
Conclusion
Social media can be used as a low-threshold offer of help. On platforms such as TikTok, experts can provide information and thus enable access to evidence-based knowledge.
Publication History
Received: 14 June 2024
Accepted after revision: 22 February 2025
Article published online:
02 July 2025
© 2025. Thieme. All rights reserved.
Georg Thieme Verlag KG
Oswald-Hesse-Straße 50, 70469 Stuttgart, Germany
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