Semin Hear 2019; 40(03): 260-269
DOI: 10.1055/s-0039-1693493
Review Article
Thieme Medical Publishers 333 Seventh Avenue, New York, NY 10001, USA.

Digital Marketing for Private Practice: How to Attract New Patients

Kevin D. StClergy
1  MedPB, LLC, Georgetown, Texas
› Author Affiliations
Further Information

Publication History

Publication Date:
13 August 2019 (online)


Digital marketing in the hearing profession can be confusing, difficult, and make any private practice owner or manager frustrated with the results they are or are not getting. This article provides a digital marketing plan for getting new patients to contact your office for hearing healthcare services. Patients are confused when researching hearing aids, audiologists, and hearing tests. Some Web sites advertise bypassing licensed professionals, recommending only an online hearing test or an audiogram faxed into their office for the purpose of fitting hearing aids or other technology. We know this system does not take the place of a licensed professional but, Web sites that provide this information are very believable. Practitioners and managers are frustrated and confused by what they should be doing online. Patients continue to find other sources of misinformation before locating an established practice that can help them hear better and get much more out of their hearing healthcare. This article will give each reader a plan for getting results online and attracting new patients to their practice for less money than any other marketing medium available today.