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veterinär spiegel 2021; 31(03): 137-141
DOI: 10.1055/a-1494-0103
Unternehmer Tierarzt

Cross ist das neue Marketing – aber was bedeutet das eigentlich?

Erik Diez
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Die Bandbreite an Marketinginstrumenten ist groß, und aktuell rückt Cross-Marketing mehr und mehr in den Vordergrund. Es passt zur Digitalisierung und zum wachsenden Heimtierproduktemarkt und sorgt für mehr Sichtbarkeit. Was das ist und wie das geht, zeigen wir Ihnen jetzt.

Publication History

Article published online:
16 September 2021

© 2021. Thieme. All rights reserved.

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