Semin Hear 2006; 27(1): 038-047
DOI: 10.1055/s-2006-932121
Copyright © 2006 by Thieme Medical Publishers, Inc., 333 Seventh Avenue, New York, NY 10001, USA.

Basics of Marketing for Audiologists

Robert M. Traynor1
  • 1President/Audiologist, Audiology Associates of Greeley, Inc, Greeley, Colorado; Adjunct Professor of Audiology, University of Florida, Gainesville, Florida
Further Information

Publication History

Publication Date:
23 January 2006 (online)

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ABSTRACT

Practice patterns in audiology are changing rapidly. In the past, clinicians typically worked for physicians, hospitals, universities, or other similar establishments. However, as the profession begins a new century, audiologists are shifting to private practice in record numbers. This article describes the fundamental aspects of marketing as they apply to audiology practice. Although not intended to be a detailed presentation, the basic principles of marketing are offered as a primer on this important component of everyday audiology practice management.

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Robert M TraynorEd.D. M.B.A. 

Adjunct Professor of Audiology, University of Florida, Gainesville, FL

32611

Email: RMTraynor@aol.com