ABSTRACT
If interventionalists are able to set up clinical practices and promote themselves
along service lines, especially peripheral arterial disease, it is likely that they
will have some market share and that market share will grow as new devices and technologies
become available. The key to success will be changing the impression of the referring
community that interventional radiologists are technical specialists and don't see
patients. Marketing experts tell us that several impressions are required for a concept
to stick with the target audience. One of the most important points that an interventionalist
can make to establish themselves as a clinical specialty is high-quality work and
effective communications.
KEYWORDS
Branding - service lines - marketing - communications
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, Abstract
Timothy P MurphyM.D. F.S.I.R. F.A.H.A. F.S.V.M.B.
Associate Professor of Diagnostic Imaging, Brown Medical School
Rhode Island Hospital, 593 Eddy Street
Providence, RI 02903