Subscribe to RSS
Evaluating the Role of Media in Implementation of 85% Graphic Warnings on Tobacco Products in IndiaFinancial support and sponsorship Nil.
Background: In common with many countries globally, India has a history of graphic health warnings (GHWs) being weakened or delayed due to tobacco industry influence. If tobacco is eliminated from society, nearly 30% of all cancers can be prevented. Objectives: This study examines the role of the media in the recent changes to the 85% GHWs implementation in India. Materials and Methods: Media articles from the date of notification of 85% GHW (October 15, 2014) to the date of its implementation (April 1, 2016) were collected and coded as pro, anti, or neutral. These were compared, correlated to significant government actions during the time period to determine if media influenced the government actions on the implementation of GHWs. Results: A total of 3301 media articles regarding 85% GHWs were found during the study period, of which 2961 were pro, 333 were anti, and seven were neutral. The results showed that there was a positive correlation of media on the implementation of GHWs. Conclusion: Media coverage of the issue did appear to have an impact.
Received: 29 July 2020
Accepted: 04 October 2020
14 May 2021 (online)
© 2020. Indian Society of Medical and Paediatric Oncology. This is an open access article published by Thieme under the terms of the Creative Commons Attribution-NonDerivative-NonCommercial-License, permitting copying and reproduction so long as the original work is given appropriate credit. Contents may not be used for commercial purposes, or adapted, remixed, transformed or built upon. (https://creativecommons.org/licenses/by-nc-nd/4.0/.)
Thieme Medical and Scientific Publishers Pvt. Ltd.
A-12, 2nd Floor, Sector 2, Noida-201301 UP, India
- 1 Rahman MM, Arif MT, Abd RM, Suhaili MR, Tambi Z, Akoi C. et al. Effectiveness of pictorial health warning on cigarette packages: A cross-sectional study in Sarawak, Malaysia. Malays Fam Physician 2015; 10: 19-26
- 2 World Health Organization Global Adult Tobacco Survey 2017, Ministry of Health & FamilyWelfare. Available from: https://www.who.int/tobacco/surveillance/survey/gats/GATS_India_2016-17_FactSheet.pdf?ua=1. [Last acessed on 2019 Mar 01].
- 3 Patel DR. Smoking and Children. Indian J Pediatr 1999; 66: 817-24
- 4 Monárrez-Espino J, Liu B, Greiner F, Bremberg S, Galanti R. Systematic review of the effect of pictorial warnings on cigarette packages in smoking behavior. Am J Public Health 2014; 104: e11-30
- 5 TC Project. Pictorial Health Warnings in India: Why Larger Warnings Should be Implemented Without Delay. ITC Fact Sheet #1 2015. University of Waterloo, Waterloo, Ontario, Canada. Available from: https://itcproject.org/files/India_WL_Fact_Sheet_Draft-May26-FINAL-V2.pdf. [Last accessed on 2019 Feb 27].
- 6 World Health Organization. Conference of the Parties to the WHO FCTC, Guidelines for Implementation of Article 11 of the WHO Framework Convention on Tobacco Control (Packaging and labelling of tobacco products). World Health Organization; 2008. Available from: https://www.who.int/fctc/guidelines/adopted/article_11/en/. [Last accessed on 2019 Mar 06].
- 7 Hiilamo H, Crosbie E, Glantz SA. The evolution of health warning labels on cigarette packs: The role of precedents, and tobacco industry strategies to block diffusion. Tob Control 2014; 23: e2
- 8 Miller CL, Hill D, Quester PG, Hiller JE. Response of mass media, tobacco industry and smokers to the introduction of graphic cigarette pack warnings in Australia. Europ J Public Health 2009; 19: 644-9
- 9 Oswal KC, Pednekar MS, Gupta PC. Tobacco industry interference for pictorial warnings. Indian J Cancer 2010; 47 Suppl 1: 101-4
- 10 Gilmore AB, Fooks G, Drope J, Bialous SA, Jackson RR. Exposing and addressing tobacco industry conduct in low-income and middle-income countries. Lancet 2015; 385: 1029-43
- 11 Sarin A, Janardhanan R. India: The long road to 85% tobacco pack warnings. BMJ Tobacco Control News Analysis 2017; 26: 362-63
- 12 Ministry of Health and Family Welfare, Government of India, the Cigarettes and Other Tobacco Products (Packaging and Labelling) Amendment Rules; 2014. Available from: http://www.tobaccolabels.ca/wp/wp-content/uploads/2014/11/India-2014-Cigarettes-and-other-Tobacco-Products-Amendment-Rules1.pdf. [Last accessed on 2019 Mar 04].
- 13 Cigarette Package Health Warnings, Canadian Cancer Society; October, 2016. Available from: http://www.tobaccolabels.ca/wp/wp-content/uploads/2016/11/Cigarette-Package-Health-Warnings-International-Status-Report-English-CCS-Oct-2016. pdf. [Last accessed on 2019 Mar 05].
- 14 Understanding Media and Culture: An Introduction to Mass Communication; 2016. Available from: https://open.lib.umn.edu/mediaandculture/chapter/15-7-media-influence-on-laws-and-government/. [Last accessed 2019 Dec 25].
- 15 Ashraf P. The role of media in good governance: Paid news culture of media and the challenges to Indian democracy. Int Res J Soc Sci 2014; 3: 41-3
- 16 News Agency Journalism. Available from: https://www.britannica.com/topic/news-agency. [Last accessed on 2020 Jan 18].
- 17 Anand P, Kunnumakara AB, Sundaram C, Harikumar KB, Tharakan ST, Lai OS. et al. Cancer is a preventable disease that requires major lifestyle changes. Pharm Res 2008; 25: 2097-116
- 18 The Indian Express. Available from: https://indianexpress.com/article/explained/supreme-court-tobacco-packet-warning-tobacco-pictorial-warnings-2791062/. [Last accessed on 2019 Mar 07].