Social Media and Interventional Radiology

Introduction: Social media platforms particularly in the Arab region have become an essential part of how medical professionals come together and interact with one another. It has offered a new stage for communication and has facilitated a new marketing strategy for medical professionals including interventional radiologists.

Method(s): Social media platforms, most notably Facebook, Twitter, LinkedIn, YouTube, and Instagram have been at the forefront of action for the past decade. The utilization of social media in the marketing of private practice, can potentially

1. Enhance the relationship with existing patients and help attract new patients.

2. Improve physician–patient communication and aid in the delivery of high-quality care.

3. Seek out new referrers and improve communication with referrers.

Result(s): 1. Describe marketing strategies used by Interventional Radiologists.

2. Discuss relationships with referrers as an important strategy in a marketing strategy.

3. Identify the major social media arenas used by physicians.

4. Ways social media can be used in promoting Interventional Radiology.

Conclusion(s): Lately, most interventional radiologists particularly in the Arab region have become active on social media, providing opportunities for business, academic, and educational implications.

Publication History

Article published online:
09 February 2023