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Planta Med 2010; 76 - S24
DOI: 10.1055/s-0030-1251743
DOI: 10.1055/s-0030-1251743
Regulations Governing the Advertising of Dietary Supplements
The federal regulations governing advertising of dietary supplements will be discussed from the perspective of the FTC Division of Advertising Practices, located in Washington, DC. Topics will include what type of scientific substantiation is required to support health-related claims, and what advertisers should know relating to the use of expert endorsements and consumer testimonials.