The intrusion of managed care into hearing health care is becoming more commonplace,
thereby necessitating changes in the practices of audiology. This article presents
various points of view to help the audiologist in private practice market hearing
services to managed health care organizations. Although managed care is often seen
as a detriment to the provision of services, audiology is an effective entry point
for hearing care. Thoughtful planning and application of new marketing techniques
will help us work together with managed health care organizations to bring more patients
with hearingimpairment into dispensing offices.
Managed care - marketing - audiology - hearing aids
