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Open Access
CC BY 4.0 · Arch Plast Surg
DOI: 10.1055/a-2644-3558
Communication

Consumer Perceptions of Pattern Hair Loss: Insights from the South Korea Survey

Jino Kim 
1   New Hair Plastic Surgery Clinic, Seoul, Korea
,
Jovian Wan 
2   Medical Research Inc., Wonju, Korea
,
Olena Sydorchuk 
3   Unicess Inc., Seoul, Korea
,
Kyu-Ho Yi 
4   Division in Anatomy and Developmental Biology, Department of Oral Biology, Human Identification Research Institute, BK21 FOUR Project, Yonsei University College of Dentistry, Seoul, Korea
› Institutsangaben
Funding None.
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Abstract

Androgenic alopecia is the most common form of non-scarring hair loss, affecting both men and women with distinct regional patterns. This study aimed to investigate public perceptions, treatment behaviors, and preferences related to hair loss. A nationwide online survey was conducted from April 25 to 29, 2024, involving 2,579 participants. The questionnaire assessed sources of information, selection criteria for treatment providers, preferred treatment methods, and use of medications. Respondents most frequently relied on internet communities and social media for information. Treatment provider selection was influenced primarily by online reviews and word of mouth. Common treatments included over-the-counter products, clinic-based therapies, and oral medications. Age and gender differences significantly influenced treatment patterns and perceptions. The findings highlight the importance of digital platforms in shaping patient behavior and underscore the need for evidence-based education to guide individuals seeking treatment for hair loss.

Keywords

hair - perception - alopecia

Ethical Approval

This study was conducted in compliance with the principles of the Declaration of Helsinki.


Patient Consent

Consent was received from the patients.




Publikationsverlauf

Eingereicht: 02. November 2024

Angenommen: 25. Juni 2025

Artikel online veröffentlicht:
29. August 2025

© 2025. The Author(s). This is an open access article published by Thieme under the terms of the Creative Commons Attribution License, permitting unrestricted use, distribution, and reproduction so long as the original work is properly cited. (https://creativecommons.org/licenses/by/4.0/)

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