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CC BY 4.0 · Sustainability & Circularity NOW 2025; 02: a24988902
DOI: 10.1055/a-2498-8902
Safe and Sustainable by Design
Original Article

A Conceptual Framework for Safe-and-Sustainable-by-Design to Support Sustainable Business Model Innovation and New Product Development

Stella Stoycheva 
1   Yordas Group, Forchheim, Germany
,
Willie Peijnenburg
2   Center for Safety of Substances and Products, National Institute for Public Health and the Environment (RIVM), Bilthoven, The Netherlands
3   Institute of Environmental Sciences (CML), Leiden University, Leiden, The Netherlands
,
Beatrice Salieri
4   TEMAS Solutions GmbH, Hausen, Switzerland
,
Vrishali Subramanian
2   Center for Safety of Substances and Products, National Institute for Public Health and the Environment (RIVM), Bilthoven, The Netherlands
,
Agnes G. Oomen
2   Center for Safety of Substances and Products, National Institute for Public Health and the Environment (RIVM), Bilthoven, The Netherlands
5   Institute for Biodiversity and Ecosystem Dynamics (IBED), University of Amsterdam, Amsterdam, The Netherlands
,
Lisa Pizzol
6   GreenDecision S.r.l., Venezia, Italy
,
Magda Blosi
7   Institute of Science and Technology for Ceramics (ISTEC), Italian National Research Council, Rome, Italy
,
Anna Costa
7   Institute of Science and Technology for Ceramics (ISTEC), Italian National Research Council, Rome, Italy
,
Shareen H. Doak
8   In Vitro Toxicology Group, Institute of Life Science and Centre for NanoHealth, Swansea University Medical School, Swansea University, Singleton Park, Swansea SA2 8PP, Wales, UK
,
Vicki Stone
9   Nano-Safety Research Group, School of Engineering and Physical Sciences, Heriot-Watt University, Edinburgh, UK
,
Arianna Livieri
6   GreenDecision S.r.l., Venezia, Italy
,
Vikram Kestens
10   European Commission, Joint Research Centre (JRC), Geel, Belgium
,
Irantzu Garmendia
11   European Commission, Joint Research Centre (JRC), Ispra, Italy
,
Hubert Rauscher
11   European Commission, Joint Research Centre (JRC), Ispra, Italy
,
Neil Hunt
1   Yordas Group, Forchheim, Germany
,
Danail Hristozov
12   East European Research and Innovation Enterprise, Sofia, Bulgaria
,
Lya G. Soeteman-Hernández 
2   Center for Safety of Substances and Products, National Institute for Public Health and the Environment (RIVM), Bilthoven, The Netherlands
› Author Affiliations
Supported by: Horizon 2020 Framework Programme 952924
Funding information This work was performed within the framework of the European Union’s Horizon 2020 research and innovation program “SUNSHINE” (Grant Agreement number: 952924) and from the Project Ecosystem for Sustainable Transition in Emilia-Romagna, funded under the National Recovery and Resilience Plan (NRRP), Call for tender No. 3277 of Italian Ministry of University and Research.
› Further Information
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Abstract

To reach a sustainable future and meet the UN’s Sustainable Development Goals (UN SDGs), business model innovation (BMI) needs to explore theoretical and practical intersections of the traditional innovation management (IM) and new product development (NPD) processes with sustainability considerations. New environmental and health policy ambitions such as those presented in the European Green Deal and the EU Chemicals Strategy for Sustainability (CSS) challenge traditional IM theories on BMI and NPD processes. The Safe-and-Sustainable-by-Design (SSbD) concept is a central element of the CSS and demands a novel approach that integrates innovation with safety and sustainability (including circularity) of materials, products, and processes without compromising their functionality and/or commercial viability. Importantly, adopting such a concept can also prevent regrettable substitutions, future liability, and brand image issues for companies. To achieve this, companies must design products with minimal environmental impact, adopt circular economy principles, and ensure social responsibility throughout the value chain, while maintaining economic viability. By doing so, companies contribute to environmental, social, and economic sustainability. In this perspective, a conceptual framework is proposed on how to achieve sustainable BMI and NPD by integrating traditional IM tools with SSbD using life cycle thinking principles while considering external (changing legislation, new business standard requirements, competitive environments, technological developments, societal views) and internal drivers (company-specific targets, company culture, corporate strategy, management capabilities). SSbD and life cycle thinking should be embedded in newly developed training for IM professional designation. This is because innovation managers can play a key role in bringing this transition into practice.

Keywords

Product innovation - New product development - SSbD - Chemicals strategy for sustainability - Future-proof innovation management system - Sustainable business model innovation

Supplementary Material



Publication History

Received: 16 September 2024

Accepted after revision: 05 December 2024

Accepted Manuscript online:
09 December 2024

Article published online:
24 January 2025

© 2025. The Author(s). This is an open access article published by Thieme under the terms of the Creative Commons Attribution License, permitting unrestricted use, distribution, and reproduction so long as the original work is properly cited. (https://creativecommons.org/licenses/by/4.0/).

Georg Thieme Verlag KG
Oswald-Hesse-Straße 50, 70469 Stuttgart, Germany

Bibliographical Record
Stella Stoycheva, Willie Peijnenburg, Beatrice Salieri, Vrishali Subramanian, Agnes G. Oomen, Lisa Pizzol, Magda Blosi, Anna Costa, Shareen H. Doak, Vicki Stone, Arianna Livieri, Vikram Kestens, Irantzu Garmendia, Hubert Rauscher, Neil Hunt, Danail Hristozov, Lya G. Soeteman-Hernández. A Conceptual Framework for Safe-and-Sustainable-by-Design to Support Sustainable Business Model Innovation and New Product Development. Sustainability & Circularity NOW 2025; 02: a24988902.
DOI: 10.1055/a-2498-8902
 

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