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DOI: 10.1055/a-0801-2585
Die Rolle des Internets für Gesundheitsinformationen in der Hals-Nasen-Ohrenheilkunde
Article in several languages: deutsch | EnglishPublication History
Publication Date:
03 April 2019 (online)

Zusammenfassung
Durch die Verbreitung des Internets kam es in den letzten Jahrzehnten zu einer Revolution des menschlichen Informations- und Kommunikationsverhaltens. Informationen sind durch das Internet leicht zugänglich und partizipative Anwendungen ermöglichen neue Formen der Interaktion. Das Gesundheitswesen ist unmittelbar davon betroffen, weil es wesentlich durch Information und Kommunikation geprägt ist. Der vorliegende Beitrag soll diese Entwicklung und ihre Auswirkungen in der Hals-Nasen-Ohrenheilkunde darstellen.
Die Nutzung des Internets für die Suche nach Gesundheitsinformationen nimmt seit Jahren kontinuierlich zu und hat inzwischen eine erhebliche Bedeutung erreicht. Im klinischen Kontext haben derzeit noch andere Informationsquellen einen höheren Stellenwert. Für eine von Laien durchgeführte gesundheitsbezogene Recherche wird hauptsächlich die Suchmaschine Google verwendet. Obwohl die Beurteilung der Vertrauenswürdigkeit der dort dargebotenen Informationen schwer ist, haben sich alternative Angebote, die auf valide Gesundheitsinformationen spezialisiert sind, bisher nicht durchgesetzt. Anekdotische oder falsche Informationen treten regelmäßig auf.
Zahlreiche Studien haben die Qualität von Gesundheitsinformationen auf Internetseiten untersucht. Das methodische Spektrum dafür reicht von formelgebundenen Lesbarkeitsanalysen über strukturierte Beurteilungsinstrumente bis hin zu digitalen Zertifikaten. Im Ergebnis zeigt sich, dass Gesundheitsinformationen auf Internetseiten für die Allgemeinbevölkerung häufig schwer zu verstehen sind. Auch nahezu alle sozialen Medien enthalten Gesundheitsinformationen und ihre Bedeutung steigt. Dennoch gibt es zu Eigenschaften und Effekt von Gesundheitsinformationen in sozialen Medien bisher kaum wissenschaftliche Erkenntnisse.
Die Verfügbarkeit von Gesundheitsinformationen im Internet macht ein neues Verständnis von Gesundheitskompetenz (health literacy) erforderlich. Das Konzept der digitalen Gesundheitskompetenz (eHealth literacy) beinhaltet u. a. Lesefähigkeit, Medienkompetenz, EDV-Kenntnisse und naturwissenschaftliche Grundbildung. Die Verwirklichung dieser Fähigkeiten wird durch individuelle und soziale Faktoren wie Bildung, sozioökonomischer Status und Alter beeinflusst. Bisherige Untersuchungen zeigten bei einem großen Teil der Patienten eine niedrige Gesundheitskompetenz.
Die Verbreitung des Internets verändert auch das Arzt-Patienten-Verhältnis. Gut informierte Patienten fordern eine stärkere Beteiligung an medizinischen Entscheidungen ein. Ärzte haben eine besondere Verantwortung bei der Beratung medizinischer Laien durch Gewichtung und Verifizierung von Informationen. Ärzte sollten durch aktive Beteiligung dazu beitragen, dass die Digitalisierung der Medizin insgesamt den Patienten zugutekommt. Medizinische Fachgesellschaften sind in besonderer Weise dazu aufgerufen, diesen Prozess mit zu gestalten.
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